Journal
Notes from the studio.
Frameworks, field notes, and craft from our work with B2B leaders, founders, and marketing teams building brands worth watching.
B2B Video Testimonial Questions: A Strategic Framework
Use this B2B video testimonial question framework to draw out authentic customer stories around problem, solution, and result.
Read article →B2B Testimonial Video: Strategy, Questions, Production, and Use
Learn how to plan B2B testimonial videos, choose customers, ask stronger questions, capture supporting visuals, and use the content across sales and marketing.
Read article →Video Social Proof for B2B: How to Build Trust at Scale
Build B2B video social proof with customer testimonials, case studies, expert validation, employee credibility, and strategic distribution.
Read article →Customer Success Video: How to Tell a Story Buyers Trust
Learn how to plan customer success videos that show the challenge, decision, implementation, outcome, and credible business impact.
Read article →Corporate Training Video Tips for Clearer, More Useful Learning
Use these corporate training video tips to improve learning objectives, scripting, demonstrations, production, accessibility, engagement, and updates.
Read article →Employee Onboarding Video: How to Create a Better First-Week Experience
Create employee onboarding videos that introduce culture, expectations, people, tools, and processes without overwhelming new hires.
Read article →Internal Training Video Production: A Complete Planning Guide
Plan internal training video production with clear learning goals, modular scripts, expert interviews, demonstrations, accessibility, and update workflows.
Read article →How to Hire a Video Production Company for B2B Work
Use this practical framework to evaluate video production companies by strategy, portfolio, process, crew, communication, pricing, and business fit.
Read article →Cinematic Corporate Video: What It Means and Why It Matters
Learn what makes corporate video cinematic, how craft affects brand perception, and when a high-caliber visual approach creates business value.
Read article →Video Testimonial vs. PDF Case Study: What B2B Buyers Need
Compare video testimonials and PDF case studies for B2B trust, sales enablement, buyer evaluation, internal sharing, and proof strategy.
Read article →Video Case Study vs. Written Case Study: Which One Works Better?
Compare video and written case studies by trust, depth, search value, sales use, accessibility, production effort, and conversion role.
Read article →B2B Marketing Video Strategy: A Framework Built Around Revenue
Create a B2B marketing video strategy tied to audience, funnel stage, distribution, sales use, measurement, and long-term content systems.
Read article →Corporate Video Formats: Choosing the Right Structure and Delivery
Compare corporate video formats by purpose, length, platform, aspect ratio, and audience so every asset is built for where it will be used.
Read article →B2B Video Content Types: What to Create and When to Use It
Explore the major B2B video content types, what each format accomplishes, and where it fits across marketing, sales, customer success, and internal teams.
Read article →Video Production Pricing for B2B Companies: How Quotes Are Built
Understand B2B video production pricing models, quote components, scope drivers, and how to compare proposals with confidence.
Read article →How Much Does Corporate Video Cost? A Buyer’s Guide
Learn what corporate video costs, why quotes vary, and how to budget for interviews, testimonials, training, brand films, and event content.
Read article →B2B Video Production Cost: What Companies Should Budget
Understand B2B video production costs, the factors that affect pricing, realistic budget tiers, and how to evaluate value beyond a day rate.
Read article →Executive LinkedIn Video: How B2B Leaders Can Build Authority
Learn how to plan, record, edit, and distribute executive LinkedIn videos that build credibility without sounding scripted or promotional.
Read article →CEO Thought Leadership Content: A Practical Video Strategy
Build a CEO thought leadership program with clear themes, credible video formats, efficient production, and consistent distribution.
Read article →Founder Brand Video: How to Turn Your Story Into a Business Asset
Learn how to create a founder brand video that builds trust, explains the company's purpose, and supports marketing, sales, recruiting, and growth.
Read article →Sales Enablement Video: How to Build a Library Your Team Will Actually Use
Learn how to plan, produce, organize, and measure sales enablement videos that help B2B teams answer objections and advance opportunities.
Read article →How to Use Video Across the B2B Sales Cycle
Map video to every stage of the B2B sales cycle, from awareness and discovery through evaluation, decision, onboarding, and expansion.
Read article →How to Use Video Content to Close More B2B Deals
Learn which B2B videos help prospects overcome objections, build trust, and move from consideration to a confident buying decision.
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